Our consulting journey began in 2014, grounded in deep automotive experience across more than 60 global markets. Building on that strong foundation, MA5 brings clients one unified team, with the skills, insight, and reach to make a difference.
We speak your language,literally and professionally. Our core team works across Europe, the Middle East, Asia-Pacific, and the Americas, bringing local fluency and global best practices to every engagement. Through our established partner network, we scale seamlessly to fit your needs, no matter your size or scope.
Regional Lead Benelux & DACH
The Motion Seeker: Fuelled by motion and curiosity, he chases depth underwater and speed on snow.
Regional Lead UK & Ireland
The Petrol Playmaker: A classic car fanatic and unstoppable motorcyclist, he is happiest when engines roar and the road opens up.
Regional Lead Iberia & LATAM
The Culture Voyager: A traveller with a love for cinema and theatre, he collects stories both on the road and on the stage.
Founder & CEO
The Global Nomad: Never switched off, he moves between digital nomad life in a campervan and long stretches abroad where he blends work and experience.
While ma5 brings a comprehensive and proven approach to used vehicle strategy, performance, and operations, some very specific operational topics demand dedicated specialist involvement. We complement ma5 with our Expert Network Partners, independent specialists who extend ma5 with focused execution power.
By integrating these specialists into our workflow where they add genuine value, we strengthen our ability to support customers even better. They expand our reach in a focused way without diluting our objectivity or our core consulting strength.
#DCDW supports ma5 with practice driven expertise in online retail and lead management.
Founded and led by Paul de Vries, a globally recognised expert in digital retail behaviour and lead follow up excellence, #DCDW strengthens ma5 initiatives by translating online interest into real customer dialogue. This is achieved through sharper processes, disciplined coaching, and a people centric approach.
The philosophy is simple and powerful, speed, structure, and consistent human engagement. The result is stronger online to offline funnel performance for ma5 clients, not through software, but by elevating the human side of digital retail.
Multi Value strengthens ma5 with a pragmatic and positive approach to measuring and improving customer experience. Operating internationally, Multi Value helps organisations translate customer feedback into clear actions and concrete behavioural improvement.
Beyond customer experience measurement, Multi Value also conducts price studies and competitive benchmarks, providing organisations with clear market insight and positioning. Over the past year, 18 automotive brands across multiple countries have trusted Multi Value to measure and enhance their customer experience. By combining international reach, methodological rigour and hands-on coaching expertise, Multi Value brings grounded customer insight and measurable improvement capability to the ma5 expert network.
Wildstream is ma5’s digital innovation accelerator, they spot opportunities, build solutions, and drive market traction end to end, with T shaped teams that blend business innovation, tech development, and growth acceleration in one accountable flow.
Fully independent and product neutral, Wildstream strengthens ma5 with deep digital and AI expertise, rapid engineering, and execution power, giving us immediate access to cutting edge capabilities while keeping our consulting approach objective, clear, and impact driven.
